Hey Creamy Creamy!
Project Type: School Project
Role: Strategist & Creative Director
Cats are known to have some rather unpredictable behaviours. From scattering clothes, to scratching couches, chaos is an experience all cat owners share with one another.
This campaign aims to position Catit's Creamy as the go-to snack to use to prevent bad cat behaviours
OOH EXECUTIONS
DIGITAL EXECUTIONS
LANDING PAGE
LEARNING OUTCOMES
I originaly had an idea of placing the cats in situations such as gambling, or smoking - things that are not usually 'bad' things that cats do on a daily basis. Although I thought the idea was funny and shocking, it just didn't feel like it was speaking towards the target audience. My professor then decided that this was the safer but effective way of approaching the message as it's more direct towards the audience.
Although, I do want to include the idea regardless.
<BACK
LET'S WORK
timothylimpindesign@gmail.com
(647) 949-1724
Toronto, ON, Canada
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